:~
migrate.shwix
[WARN] current_stack=wix / status=legacy
[INFO] migration_plan=ready / downtime=0s
[ OK ] seo_preservation=guaranteed

Stuck in Wix? We rebuild your site: on your domain, without limits.

Wix is easy to start with and painful to leave. No decent export, slow load times, SEO limitations, and every upgrade costs more. We rebuild your site on an open stack that works for you, not for Wix's investors.

[ OK ] Prototype within 1 week · Wix content carried over

$cat pain_points_wix.md
#// why you should leave Wix
// lock-in

Vendor lock-in: your site isn't really yours

[wix]Wix has no decent export. Your content, your design, your structure: it's all trapped in the Wix ecosystem. Want to leave? You start from scratch. For business sites that's 20-40 hours of manual rework.

[invoker]We carry your content over through scraping + manual review. Your site ends up in a Git repo on an open stack (Next.js / Tailwind). You own the code, can host it anywhere and can have any developer maintain it.

// speed

Slow Core Web Vitals block your rankings

[wix]Wix sites average an LCP of 3-6 seconds on mobile. Google's Core Web Vitals update (2021) actively penalises slowness. You rank poorly purely because of your platform.

[invoker]Statically rendered pages on a global edge network. LCP <1.5s. Lighthouse score 95+. Google ranks you above competitors still on Wix.

// seo-ceiling

Wix's SEO options have a ceiling

[wix]Wix generates messy HTML, offers limited control over canonical tags, weak schema.org support, and no server-side access to robots.txt or sitemap logic. You're at the mercy of what Wix's algorithm thinks is good.

[invoker]Full control over <head>, JSON-LD, canonical, hreflang, structured data, sitemaps and 301 redirects. We build your site on SEO best practices from 2026, not 2015.

// costs

Costs pile up as you grow

[wix]Wix Business Basic: €17/mo. Business Unlimited: €25/mo. VIP: €35/mo. Plus your apps (Editor X, booking system, email marketing), each another subscription. And more page views means a pricier plan. Add it up: easily €40-80/month.

[invoker]€29/mo all-in, no matter how many page views you get. No add-on subscriptions. No Editor X upgrade because your site grows.

// custom

No real custom work possible

[wix]Want a custom integration with your accounting software? A connection to a CRM? A specific user flow the Wix editor can't do? Tough luck: you have to adapt your business process to what Wix allows.

[invoker]The code is open, integrations are unlimited. Connecting to Exact, Moneybird, HubSpot, Airtable, whatever: we build it. The site adapts to your business, not the other way around.

// seo-migration

Afraid of losing your SEO when you switch?

[wix]With good reason: a sloppy Wix migration costs you 3-6 months of ranking recovery. URL structures change, 301s get forgotten, content hashes change; Google no longer knows who you are.

[invoker]We map every Wix URL 1:1, set up 301 redirects at hosting level, keep all meta titles and descriptions (or improve them) and submit the new sitemap before the DNS switch. After 2 weeks you usually see rankings rise thanks to the speed boost.

$diff wix.stack invoker.stack
#// how it differs
// property
Wix
Invoker
Ownership of your site
Wix owns your hosting, code and partly your content
You own your Git repo and can host anywhere
Average LCP (load time)
3-6s (mobile)
<1.5s
Monthly costs
€17-35 + apps (€40-80 total)
€29/mo all-in
Page view limit
Limited per plan
Unlimited
Custom integrations
Limited to the Wix App Market
Unlimited, any API that exists
SEO control
Limited, decided by Wix
Full (head, schema, canonical, sitemap)
Export when you cancel
Not possible
The Git repo is yours
$cat migration_plan.md
#// how we migrate your site
01

Content scrape + inventory

// Week 1, day 1

We crawl your Wix site and export every page, blog post, product and image. We map the URL structure. You get a migration plan, including which apps we replace and with what.

02

Building the new site

// Week 1, days 2-5

Design and structure rebuilt on Next.js + Tailwind. Content is loaded in. You get a staging URL on day 3 for feedback, which we process on days 4-5.

03

App replacement + integrations

// Week 2, day 1

Wix booking system → Cal.com or custom. Wix shop → Mollie/Stripe integration. Wix Forms → native form with Mailgun. We move your email marketing app to Mailchimp/ActiveCampaign if you like.

04

301 redirects + Search Console setup

// Week 2, day 2

Every Wix URL gets a permanent redirect to the new one. The new sitemap is submitted to Google. We monitor crawl errors before the DNS switch so we know Google understands the new structure.

05

DNS switch: live

// Week 2, day 3

We switch DNS. The Wix site keeps running for 30 days as a fallback, just in case. SSL is automatic. Downtime: none.

06

Monitoring + support

// Maintenance

For the first 2 weeks after launch we actively monitor your Google rankings. Content changes and small adjustments are included in the €29/mo subscription.

// how we keep your google rankings

Wix migrations are notorious for SEO loss, but only when the 301 redirects are skipped. We map every Wix URL to the new structure and set up 301s at hosting level (no plugin needed). We carry over meta titles, descriptions and schema data 1:1 or improve them. The new sitemap is indexed by Google before the DNS switch. After launch we monitor Search Console for 2 weeks. Most clients see rankings rise within 4-8 weeks thanks to the Core Web Vitals boost.

$cat migration_price.json
#// what does it cost?
// migration (one-off)
€450excl. VAT
one-off · all-in migration · SEO preserved
with a subscription: €225 with 12 months · €0 with 24 months
subscription price never changes
  • [ OK ]complete Wix content scrape (pages, posts, products, media)
  • [ OK ]301 redirects for every old URL
  • [ OK ]Wix Forms → native form with email notifications
  • [ OK ]Wix Bookings → Cal.com or custom calendar integration
  • [ OK ]Wix Stores → Mollie/Stripe checkout (up to ~50 products)
  • [ OK ]new sitemap + robots.txt + schema.org injection
// worry-free online (monthly)
from€29/mo excl. VAT
cancel monthly · or 12/24 months with build discount
  • [ OK ]hosting, SSL, CDN, backups
  • [ OK ]security patches + uptime monitoring
  • [ OK ]managed cookie banner (GDPR)
  • [ OK ]small content updates
! Small Wix site & no heavy migration needed?
Just rebuild it → from €450 at nieuwesite.nl (Dutch)
$tail -n 1 cases.log
#// case: from OnePage.io to Invoker
moustache-barbershop.nl
Screenshot of Moustache Barbershop, after migration by Invoker

Moustache Barbershop in Groningen was on OnePage.io, a page builder like Wix. We rebuilt the site on Next.js with their own branding, Google reviews on the page and bookings through Salonized without leaving the site.

@Moustache Barbershop
// result
Out of the page builder, into code the client owns. Available slots come live from Salonized. Maintenance and hosting run through Invoker; no builder subscription anymore.
View the live site ↗
#// what clients say
★★★★★
“There really was a site on day one. Started on Friday, live the next Friday.”
@Bart // self-employed installerMar 2026
★★★★★
“I'd had three quotes of €3,000+. Here it was a half-hour call and online on Friday.”
@Lieke // hair salonFeb 2026
★★★★★
“The subscription does its job in the background. I don't need to know what hosting is.”
@Frank // consultancyJan 2026
First names changed on request · real reviews available on request
$cat faq_wix.md
#// frequently asked questions
01Can I get my content out of Wix? Wix has no decent export.+
That's right, Wix's export is limited to CSV exports of collections and blog posts. That's why we scrape the site: we crawl every page, extract text, headings, images and metadata, and put them into the new structure. For Wix Stores we export the product catalogue through their API. This is usually included in the migration price, unless you have a huge site (500+ pages): then we quote the extra work separately.
02What happens to my Wix domain and Wix email?+
We move your domain to your own registrar (or keep it at Wix and just point DNS to the new host; both work). Wix email (Google Workspace via Wix) can stay as it is, or move to a separate Google Workspace / Microsoft 365 account if you prefer. Email addresses keep working.
03What about my Wix Bookings / Wix Forms / Wix Stores?+
We usually replace Wix Bookings with Cal.com (the free tier is enough for most businesses) or a custom calendar integration with Google Calendar. Wix Forms → native form with Mailgun for email notifications. Wix Stores up to ~50 products we replace with a Mollie or Stripe checkout directly in your site, far cheaper than the Wix Stores subscription. Larger shops: separate quote.
04What happens to my Google rankings?+
They stay put, as long as the migration is done properly. Every Wix URL gets a 301 redirect to its new equivalent. We submit a new sitemap to Google Search Console before the DNS switch. Within 2-4 weeks after launch you usually see rankings rise thanks to the speed boost; Google rewards fast sites in 2026.
05How long does a Wix migration take?+
Usually 2 weeks from briefing to launch. The content scrape can take longer for a large site (200+ pages). Specific apps that need replacing (booking system, CRM integration) can add some time too. You get the exact schedule after the analysis in week 1, day 1.
06What's the price difference over time compared to Wix?+
Average Wix customer: €25-35/mo for the plan + €15-40/mo in apps (Bookings, Forms Pro, Ascend, etc.) = €40-75/mo. Over 3 years: €1,440-2,700. With Invoker on a 24-month subscription the migration is free: 36 × €29 = €1,044 over 3 years. Considerably cheaper, and you own your code instead of renting from Wix.
07What if I want to leave after 6 months after all?+
Your Git repo is yours. You can cancel with us at any time and take the code to another developer or host it yourself wherever you like. No notice period longer than the current month, no 'migration penalty'. That's the difference with Wix: you're the owner.
$./request-migration-advice --cms=wix
#// ready to stop using Wix?

Request migration advice.

A substantive reply from Maarten within 24 hours. We look at your Wix site, estimate the size of the migration and whether the €450 starting price fits. No obligation, no sales funnel.

  • [ OK ]we look at your current site + plugin setup
  • [ OK ]estimate migration time + SEO impact
  • [ OK ]the advice is free, you don't have to decide anything
@info@invoker.nl · CoC 76647595 · VAT NL860722752B01
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